ADVERTISING CAMPAIGN OF THE YEAR
Award of excellence for the outstanding advertising campaign over the last 12 to 18 months directed to brokers. This award recognizes the outstanding individual campaign directed to brokers in terms of its effectiveness, reach and creativity.
- Advertising campaign directed to brokers
- The success of the campaign’s key objectives and strategy, its marketing mix and both the quantitative and qualitative evidence of its success, including all evaluative metrics
- The judges will also take into account the impact relative to advertising spend
- Feel free to include broker testimonials