Description

A new award for 2015, Best Marketing Effort of the Year merges the Branding & Advertising categories. Award of excellence for the overall marketing campaign over the previous year, by broker networks, lenders or suppliers and aimed at either brokers or consumers.

This award recognizes the company with the powerful marketing message to convey to its target customers and the effective reinforcement of that in all branding and advertising initiatives throughout the year and not just a single campaign.

• Open only to brokerages.
• Finalists will be invited to provide supporting documentation, including branding strategy and evidence of results where possible.
• Nominations should be based on all branding, marketing and advertising initiatives throughout the year and not a single campaign.
• Criteria for judges include: The key objectives and strategy of your marketing message, what are your brand objectives (what do you want as a result of your marketing efforts) and how is your brand presence communicated (print, web, logo etc). The marketing mix applied & quantitative & qualitative evidence of cut through & campaign results when possible. The judges will also take into account the budget available to the Finalist in creating and implementing their marketing campaign.

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