Description

Award of excellence for the outstanding advertising campaign. This award recognizes the outstanding individual campaign directed at wealth professionals in terms of its effectiveness, reach, currency and creativity.

Criteria

The success of the campaign’s key objectives and strategy, its marketing mix and both the quantitative and qualitative evidence of its success, including all evaluative metrics. The judges will also take into account the impact relative to advertising spend

• Criteria for judges include an explanation of the service the business provides to the financial industry, what extra value the business brings to the traditional provision of that service and how it demonstrates a sustained effort and commitment to advisors. It will also acknowledge success through client retention and growth, including development of repeat and referral business strategies

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